Introduction
POV: you live in Edinburgh and have social media. You’ve probably seen a video or two featuring someone sipping stylish summer cocktails whilst looking out over iconic Edinburgh landmarks in the past week. If you’re anything like us, this TikTok you saw probably gave you FOMO and you’ve vowed to experience Skyline Sips at least once this summer!
About The Client: Sips Events
Sips Events are an Edinburgh-based company with a super stylish approach to pop-up bar events!
As their Edinburgh marketing agency, MB Media offers a full marketing suite, including design, social, photography and PR.
Sips Events enlisted MB once again as PR and social media marketing support for the launch of their latest venture: Skyline Sips, and we were so ready for the challenge!
The exciting launch of this stunning pop-up on the roof of St James Quarter is our 3rd activation with Sips. It follows last year’s successful “Sips on the Square” marketing campaign, which positioned the pop-up beer garden at the St James Quarter entrance as an Edinburgh drinking hotspot!
The Assignment ...
… to build hype around the launch of Skyline Sips on social media and with local press, and send awareness of the stylish Edinburgh rooftop bar into the stratosphere.
First Impressions Count
We know the importance of first impressions in our marketing campaigns, both on social media and at our activations. A stunning aesthetic surrounding this event would generate interest for the bar right off the back of opening night.
So, we executed these carefully laid plans:
- We designed an elegant new bar in collaboration with Chambord.
- We created a social media marketing campaign that intertwined Chambord branding elements with the Sips Events brand.
- We presented Skyline Sips with a guest list, specially selected by us to maximise the event’s reach.
- We incorporated a press release, with images and videography taken by our highly skilled photographer, to get the word out.
Our team’s mantra was: “Let’s get Skyline Sips trending in Edinburgh!”
The Event: On the Night
Opening night was Monday 24th June. As our guests arrived, the MB team was ready and waiting to greet them!
Instagram-worthy backdrops provided opportunities for photoshoots with vibrant summer sips, not to mention the jaw-dropping views of Calton Hill and the iconic Edinburgh cityscape.
The bright, chilled-out summer aesthetic was exactly what our client, Sips Events, had envisioned for their launch night, as was the bustling excitement of their guests.
The evening was soundtracked by the clinking of ice cubes against stainless steel – and it wasn’t just the cocktails that were shaken up. It was the summer drinking experience of locals and visitors to Edinburgh – now there’s a new rooftop bar in town!
Social Media Campaign: Reverberations
It may have taken our team a morning to recover from such a successful opening night, but it took no time at all for the Skyline Sips hype to take over social media!
Social media users couldn’t get enough of the gorgeous views and delicious cocktails, and together with MB’s social campaign in the run up to the launch, booking enquiries have been pouring in.
As a result of the digital marketing campaign and launch night activation organised by MB, Skyline Sips were fully booked for their first weekend!
Additionally, a rush of articles have popped up in local publications, including the North Edinburgh News and What’s On Edinburgh, further meeting our client’s goals of press and social media awareness of Skyline Sips.
Final Thoughts
We’re confident that ongoing creative and social media marketing support from MB Media will continue to see our clients enjoy a successful summer of sipping!
If you’d like access to MB Media’s next level marketing support for your emerging brand:
Situated between Everyman Cinema and Roomzzz Aparthotels, Skyline Sips will be open every day until 8thSeptember 2024.
